SEO Specialist

Job Title: Paid Advertising Strategist  

Department: Marketing  

Reports To: Sr. Marketing Manager Omnichannel Growth 

Our Company:  

At PracticeTek, we believe healthcare should be easy for providers, accessible for patients, and simple for everyone involved. PracticeTek was established by healthcare professionals and entrepreneurs who share a common goal: deliver seamless, high-quality, on-demand healthcare, free of the confusing limitations of traditional technological platforms. 

PracticeTek is a collection of innovative software companies working together to make healthcare easier, and more accessible, for everyone.  We deliver robust software solutions that support practitioners, and foster exceptional patient experiences, contributing to the growth of healthcare clinics specializing in chiropractic, dental, orthodontics, optometry, and multi-discipline therapy. 

We believe healthcare should be easy. We’ve built PracticeTek to make sure that it is. PracticeTek was established by investors and entrepreneurs who came together with a vision for the future of healthcare: high-quality care delivered seamlessly and on demand, without the burden and confusion of traditional systems. We are a collection of best-in-class software solutions that serve the retail healthcare market, including dental, orthodontic, chiropractic, optometry, nutritionists, and integrated medicine practices. PracticeTek invests in middle-market, retail-healthcare SaaS companies. PracticeTek is an investment firm with a mission: we partner with founders who are changing healthcare for the better, for all.  

The Marketing Department:  

The Marketing department serves as a primary growth engine for all of PracticeTek’s business verticals. We are the fuel that drives customer acquisition, conversion and retention through increasing brand awareness and promoting PracticeTek’s products and services. We are the face and voice that represents PracticeTek and its brands. We care as much about our team as we do about our products. If you are looking for a role  

in a team that is the voice of PracticeTek and has the mentality of a start-up with the resources of a legacy brand, then the Marketing department is right for you. 

The Career Opportunity:  

We are seeking an innovative SEO Specialist to plan and oversee the implementation of our marketing strategies that drive organic traffic, improve search engine rankings, and increase visibility for our brand. You will work closely with the content, web development, and marketing teams to ensure that all SEO best practices are adhered to across our digital platforms. 

To ensure success as an SEO Specialist, you should demonstrate extensive knowledge of organic search, Ai search generative experiences and preferred experience in a related industry. An outstanding SEO Specialist will be someone whose expertise results in optimized marketing strategies and increased profitability. 

Areas of Accountability: 

• SEO Strategy Development: Develop and execute comprehensive SEO strategies to improve organic search rankings, drive qualified traffic, and achieve business objectives that can be attributed to your efforts 

• Keyword Research: Conduct in-depth keyword research to identify opportunities for ranking improvement and content creation. Optimize existing content and uncover new content opportunities. 

• On-Page Optimization: Implement on-page SEO techniques including meta tags, internal linking, keyword optimization, and schema markup to ensure all website content is optimized for search engines. 

• Technical SEO: Work closely with the web development team to ensure the website is optimized for speed, mobile responsiveness, crawlability, and indexability. Address technical SEO issues like site structure, page speed, and XML sitemaps. 

• Content Optimization: Collaborate with the content team to optimize content for search intent, including blog posts, landing pages, and other digital assets. Provide guidance on content creation and updates based on SEO best practices. 

• Link Building: Develop and implement a link-building strategy to acquire high-quality backlinks from relevant sites, improving domain authority and search rankings. 

• Analytics & Reporting: Use tools such as Google Analytics, Google Search Console, and other SEO tools to track, analyze, and report on SEO performance on weekly and monthly basis. Provide actionable insights to the marketing team based on data analysis. 

• Competitor Analysis: Monitor and analyze SEO performance of competitors to identify opportunities and adjust strategies accordingly. 

• SEO Trends & Best Practices: Stay up-to-date with the latest SEO trends, algorithm changes, and best practices to ensure the company’s strategies are current and effective. 

Competencies for Success  

• Experience: Minimum of 3 years of experience in SEO, with a proven track record of improving search engine rankings and driving organic traffic. 

• Technical Skills: Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs, Google Search Console) and familiarity with HTML, CSS, and JavaScript as they pertain to SEO. 

• Analytical Skills: Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. 

• Communication: Excellent written and verbal communication skills, with the ability to explain complex SEO concepts to non-technical stakeholders. 

Preferred Qualifications: 

• Certifications: Google Analytics Certification, or SEO-specific certifications. 

• Experience with CMS: Experience working with content management systems (e.g., WordPress, webflow.io) 

• Experience in Industry: Previous experience in healthcare or a related field is a plus. 

At PracticeTek we carefully consider a wide range of compensation factors to determine our offers of employment. This includes internal and external market factors as well as your individual experience and skills. These considerations can cause compensation to vary but we reasonably expect to pay between [Salary Range] for this position. 

PracticeTek is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state, or local law.