Director Product Marketing – Wellbeing Vertical

Remote
Full Time
Senior Manager/Supervisor
Our Company:
PracticeTek is a large and established healthcare technology company, providing comprehensive software solutions to dental, orthodontic, chiropractic, optometry, wellbeing and other healthcare clinics. We empower clinicians and their teams to deliver better patient care through innovative and user-friendly technology. 
At PracticeTek, you'll have the opportunity to: 
 
  • Work with dynamic technology solutions that are constantly evolving to meet the needs of the healthcare industry. 
  • Collaborate with a talented and passionate team of individuals who are dedicated to improving the lives of patients and healthcare providers. 
  • Make a real impact on the healthcare industry by helping to improve the efficiency and quality of care. 
  • Build a rewarding career with opportunities for growth and development. 

The Marketing Department:

The Marketing department serves as a primary growth engine for all of PracticeTek’s business verticals. We are the fuel that drives customer acquisition, conversion and retention through increasing brand awareness and promoting PracticeTek’s products and services. We are the face and voice that represents PracticeTek and its brands. We care as much about our team as
we do about our products. If you are looking for a role in a team that is the voice of PracticeTek and has the mentality of a start-up with the resources of a legacy brand, then the Marketing department is right for you.  

The Career Opportunity:

As the Director of Product Marketing for our Wellbeing vertical, you will develop and execute strategic marketing initiatives that accelerate growth and enhance market position. Leading a team of two individual contributors, you will balance hands-on tactical execution with strategic oversight, addressing the dynamic needs of both a legacy brand and a high-growth, product-led offering with aggressive second-half objectives.

Position: San Diego, CA (Hybrid – 3 days/week in office), Remote Eligible


Areas of Accountability:
The Director of Marketing for the Wellbeing vertical has responsibility for the following outcomes:
  • Drive strategic marketing planning and execution, optimizing the growth trajectory of the wellbeing vertical, particularly focused on aggressive goals for the high-growth brand.
  • Provide hands-on leadership and guidance to two new team members, fostering their professional growth and effectiveness.
  • Implement innovative marketing strategies and go-to-market plans, aligning closely with business objectives and competitive market dynamics.
  • Manage and optimize marketing budgets to ensure efficient allocation and effective spend across all wellbeing brands.
  • Foster robust collaboration across matrixed teams, including Sales, Product Management, Channel Marketing, and Marketing Operations, to streamline execution and enhance market responsiveness.

Competencies for Success
  • Proven track record leading and inspiring high-performing marketing teams with a hands-on, collaborative approach.
  • Strong strategic thinking combined with tactical execution capability, comfortable rolling up sleeves to directly engage with day-to-day marketing activities.
  • Effective communicator with exceptional interpersonal and influencing skills across all organizational levels.
  • Adept at navigating complex, matrixed organizational structures.
  • Experience managing both legacy brands and high-growth, product-led initiatives, adeptly balancing resource allocation and strategic priorities.
  • Strong financial acumen, including budget management, ROI analysis, and resource optimization.
  • Results-oriented mindset with a proven ability to deliver measurable outcomes and revenue growth.
  • Knowledge of the wellbeing or healthcare software industry preferred.
 
At PracticeTek we carefully consider a wide range of compensation factors to determine our offers of employment. This includes internal and external market factors as well as your individual experience and skills. These considerations can cause compensation to vary but we reasonably expect to pay between [Salary Range] for this position.
 
PracticeTek is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state, or local law.
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