Associate Product Marketing Manager — EasyRx & Magic Touch

At PracticeTek, we believe healthcare should be simple for providers, accessible for patients, and streamlined for everyone involved. PracticeTek was established by healthcare professionals and entrepreneurs who share a common goal: to deliver seamless, high-quality, on-demand healthcare, free of the confusing limitations of traditional technological platforms.

PracticeTek is a collection of innovative software companies working together to make healthcare easier and more accessible for everyone. Our robust software solutions empower practitioners, enhance patient experiences, and drive growth for healthcare practices across chiropractic, dental, orthodontics, optometry, and multi-discipline therapy specialties.

We’ve built PracticeTek to make healthcare simple. Our vision is for high-quality care to be delivered seamlessly, without the burden of traditional systems. PracticeTek invests in middle-market, retail-healthcare SaaS companies, supporting founders who are changing healthcare for the better.

The Marketing Department:

The Marketing Department serves as a primary growth engine for all PracticeTek’s business verticals. We fuel customer acquisition, conversion, and retention by increasing brand awareness and promoting PracticeTek’s products and services. As the face and voice of PracticeTek and its brands, we combine the nimbleness of a startup with the resources of an established organization. If you’re looking for a role in a dynamic, high-performing team that drives results, the Marketing Department is the right place for you.

The Career Opportunity:

The Product Marketing Manager for Magic Touch and EasyRx plays a pivotal role in driving the strategy and execution of marketing initiatives for these two innovative dental and orthodontic software solutions.

• Magic Touch is a comprehensive lab management software designed to streamline operations for dental labs. Its suite of tools helps labs manage cases, invoicing, and workflows more efficiently, enhancing productivity and enabling exceptional client service.
• EasyRx is a universal lab prescription management and digital workflow platform used by dental practices and labs. It allows practices to create, manage, and track lab prescriptions digitally, simplifying communication and improving workflow efficiency.

In this role, you’ll develop and implement comprehensive marketing strategies for both Magic Touch and EasyRx to generate high-quality opportunities for sales, support customer retention, and drive product expansion. You’ll balance the unique needs of each brand while creating a cohesive narrative that highlights their value to their respective audiences.

The ideal candidate is innovative, organized, and results-focused, with a proven ability to create and execute initiatives that support key performance indicators (KPIs). This role works collaboratively with the Senior Marketing Manager of Labs, alongside peer Product Marketing Managers and channel strategists within PracticeTek’s Marketing Operations Center.

This is a remote position, working with colleagues across Eastern and Pacific time zones.

Areas of Accountability:

• Lead Generation: Drive diversified lead generation strategies to exceed monthly targets for both Magic Touch and EasyRx. Primary KPIs include MQL, SQL, MRR, and CAC.
• Brand Positioning: Develop a deep understanding of the unique buyer needs for Magic Touch and EasyRx, crafting messaging that resonates with key personas.
• Marketing Initiatives: Lead the strategy and execution of marketing efforts for Magic Touch and EasyRx, including brand partnerships, events, trade shows, and digital experiences.
• Planning: Deliver quarterly and annual marketing plans in collaboration with Marketing, Sales, and Product stakeholders for each brand.
• Execution: Implement marketing plans alongside channel specialists (graphic design, SEO, paid media, social media, etc.).
• Sales Enablement: Lead sales enablement efforts with branded materials, campaigns, touch points, and marketing automation workflows tailored for each brand.
• Content Development: Work with the Content team to create thought-leadership materials for Magic Touch and EasyRx, including webinars, podcasts, and eBooks.
• Collaboration: Contribute to cross-functional initiatives, including cross-sell opportunities within PracticeTek’s portfolio.
• Customer Expansion: Create campaigns to support product adoption and wallet share, working closely with customer success and sales teams.
• Reputation Management: Monitor and manage the online reputation and presence for both Magic Touch and EasyRx.
• Event Attendance: Occasionally attend trade shows or industry events representing both brands.

Competencies for Success:

• 6+ years of experience in B2B product marketing, preferably SaaS/software; experience in the dental, orthodontic, or healthcare industry is a plus.
• Expertise in customer journey mapping, persona development, and marketing automation platforms.
• Proficiency in tools such as HubSpot, Salesforce, and Asana.
• Results-driven and data-guided, with a focus on achieving KPIs.
• Strong generalist skillset with depth in areas like campaign management or content strategy.
• Proven ability to build and maintain relationships with stakeholders, internally and externally; agency or client services experience is a plus.
• Exceptional written and verbal communication skills with the ability to create compelling messaging and secure stakeholder buy-in.
• Highly organized and detail-oriented, with strong project management skills.
• Adaptable to dynamic, fast-paced environments; comfortable working on diverse projects.

Compensation and Inclusivity:

At Magic Touch and EasyRx (part of the PracticeTek family of companies), we carefully consider a range of factors to determine offers of employment, including market conditions, experience, and skills. We anticipate compensation for this role to range between $60,150 and $124,850.

PracticeTek is an Equal Opportunity Employer committed to fostering an inclusive environment. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, disability, veteran status, or other protected characteristics.